I have had a donor codicil for a very long time. The codicil states that my organs are available for anyone who needs them, after I die.
What strikes me as strange is that after you fill out a codicil nothing happens, I did not even receive confirmation. From a social perspective this is very bad practice, and from a community perspective this looks like a lost chance. It appears that there is a single community, the I-need-an-organ community, and millions of individuals who are willing to donate and who will remain anonymous until they die (their organs may be useful afterwards). The publicity around the Dutch ``donor show'' once again reinforced my view that the I-need-an-organ community only wants signed donor codicils without thinking about what it means for donors.
Perhaps it is an idea to create a single community of potential organ recipients and those carrying a codicil. A simple thought is that every codicil owner receives a birthday card designed by someone who needs an organ. Obviously, the picture on the card should be something pleasant: how live will improve after receiving an organ (e.g., a visit to the park, I like pictures of baby ducks).
The community perspective may be obvious. Moreover, human nature has it that they celebrate their birthdays with family and friends and perhaps this makes others more aware of filling out a donor codicil, and also that you, as the recipient of the birthday card, actually have good reasons for doing so.
There are a whole host of practical issues to implement this idea. The process has to be entirely anonymous, the same postcard has to be send to a great many people and so forth. The cost, compared to government publicity campaigns, is minimal and it might be a lot more effective.